Issue link: https://www.e-digitaleditions.com/i/58508
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the page in the right areas and in the rightmanner. Since no one truly knows all the algorithms of any search engine, SEO professionals will focus on factors they have identified.With this knowl- edge, an SEO firm will analyze your website and then provide you with optimized content and suggestions for
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improving your website.This is where a marketer's insights can be helpful in ensuring that the focus is on humans—and not just search engines. You may also need the help of your webmaster to implement some of the SEO firm's technical recommendations as well. Fortunately, you will not need to make changes on a regular basis, so the assistance of your webmaster and
marketer should be minimal. Here are some of the basic steps covered in on- site optimization: Title Tag – The title tag tells search engines what your page is about. Description Tag –The description tag gives search engines a little more infor- mation on what the page is about. Keyword Tag – The keyword tag is pretty much obsolete due to the misuse of it in the early years. However, I believe you should continue to add key- words to the keyword tag for the few search engines that do use it. Even if it does not generatemuch traffic, free traf- fic is always a plus. Quality Content –You may have heard the phrase "content is king." That is because quality content is weighted highly in a search engine's algorithm. Avoid Duplicate Content – Be sure to create unique content for every page of your website. H1 Tag –Your H1 tag defines the most important heading on the page.You can include subheadings on your page using more