Specialty Food Magazine

APR 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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PREMIUM FOOD PRODUCT INTRODUCTIONS INTRODUCTIONS BY CLAIM Product Category CLAIMS Kosher All Natural No Additives/Preservatives Ethical—Environmentally Friendly Package Low/No/Reduced Allergen Microwaveable Gluten-Free Low/No/Reduced Trans Fat Ease of Use Convenient Packaging Low/No/Reduced Fat Organic Low/No/Reduced Cholesterol Ethical—Environmentally Friendly Product Whole Grain Low/No/Reduced Sugar Time/Speed Seasonal Antioxidant Low/No/Reduced Calorie Total %BUB EPFT OPU FRVBM UPUBMT CFDBVTF QSPEVDUT NBZ NBLF NPSF UIBO POF DMBJN 2009 # of Introductions 2010 442 237 172 141 73 151 65 98 129 116 122 119 58 40 41 64 58 50 45 57 1,473 462 265 225 244 139 150 130 89 136 176 103 90 58 53 48 54 77 55 32 35 1,509 2011 446 267 228 208 138 124 122 114 105 93 89 81 73 57 56 55 54 44 43 33 1,415 Farm Fresh 4PVSDF .JOUFM (/1% KOSHER COOKIES Kosher continues to be the leading product claim, with 446 new kosher products in 2011. The most significant increases were in Low/No/Reduced Trans Fat and Low/No/Reduced Cholesterol. Whole Grain claims are on the rise while Organic is declining. Convenience-related claims such as Ease of Use, Microwaveable and Time/Speed seem to be losing importance. all-natural bacon NAME BRAND VS. PRIVATE-LABEL PREMIUM PRODUCT LAUNCHES 2009# 2010# 2011# Name Brand Private Label Total Private-label introductions are slowing, accounting for 29 percent of premium product launches in 2011. As consumers feel more economically steady, many are switching back to brands. Private-label Share % 959 514 1,473 % 34.9 1,054 455 1,509 % 30.2 1,005 410 1,415 % 29.0 4PVSDF .JOUFM (/1% 5)& 45"5& 0' 5)& 41&$*"-5: '00% */%6453: [ 5A No Additives

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