Specialty Food Magazine

APR 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Page 45 of 63

SPECIALTY FOOD MANUFACTURERS MANUFACTURER EXPENSES BY TYPE Share of Total Expenses Mean % Other Advertising & Marketing Administrative 11% 18% Packaging Source: Mintel %BUB NBZ OPU TVN UP EVF UP SPVOEJOH 25% Production, Warehousing, Shipping and Labor Raw materials are the biggest expense for specialty food manufacturers as they create quality food. Advertising and marketing expenses, at 10 percent, are low as these entrepreneurs rely on their personalities and passion to sell. 6% 10% Raw Materials 31% FASTEST GROWING RETAIL CHANNELS FOR SPECIALTY FOODS % Specialty Food Stores Natural Supermarkets (e.g.,Whole Foods Market) Conventional Supermarkets (e.g., Kroger, Safeway) Foodservice (e.g., restaurants, cafés, school/office cafeterias) Mass Merchandisers (e.g., Target, Walmart) Other %BUB NBZ OPU TVN UP EVF UP SPVOEJOH 25 24 18 12 8 14 Source: Mintel Manufacturers believe that the most sales potential is with specialty food stores, followed closely by natural supermarkets. THE MANUFACTURER VIEWPOINT: SPECIALTY FOOD INNOVATION PLANS FOR 2012 I plan to develop specialty food that is also… Gluten-free Convenient/Easy to Prepare Indulgent Functional Less Indulgent and More Healthful Portable Other .VMUJQMF BOTXFST BDDFQUFE % 35 32 30 26 23 20 22 4PVSDF .JOUFM For the first time, NASFT asked about innovation plans for the coming year. The answers demonstrate the diverse opportunities within the industry. WHAT ARE THE INFLUENTIAL PRODUCT CLAIMS? Interests Consumers Most Today Will Grow the Most in the Next Three Years All Natural Organic Local* Eco-Friendly Sustainable Fair Trade 19% 30% 18% 41% 10% 17% 72% 43% 38% 28% 67% 56% The three major product claims that interest consum- ers today are All Natural, Local and Organic. Manufacturers predict that Local, All Natural and Sustainable will grow the most in the next three years. i-PDBMw JT EFmOFE BT XJUIJO NJMFT EJTUBODF GSPN PQFSBUPS .VMUJQMF BOTXFST BDDFQUFE Source: Mintel

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