RETAILOBSERVER.COM NOVEMBER 2015
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randSource has unveiled a complete redesign of its
website to help members drive traffic to their websites as
well as brick & mortar storefronts. The new BrandSource.
com also offers a more streamlined backroom solution.
"We spent two years gathering member feedback on the look, layout
and effectiveness of BrandSource.com, and many of the new changes are
a result of the valuable information and insights we received. Both the
backroom and consumer-facing sites work
equally well on both mobile and desktop
formats," said Dave Meekings, president of
BrandSource's technology division.
CONSUMER-FACING WEBSITE
The primary mission of the consumer site is to
generate sales leads and drive visitors to
members' businesses and websites by
promoting the independent BrandSource
retailer and guiding them to the appropriate
member website.
"We're focused on talking about how the
consumer benefits from an independent retailer
experience, and why that customer should seek
out their local BrandSource dealer—whether
online or in-store," Meekings said.
BRANDSOURCE.COM CONSUMER
WEBSITE OBJECTIVES:
• Singular focus: Generate leads and drive
consumers to member websites and businesses
• Responsive platform: Optimize content for any viewing platform
including a smartphone, PC or tablet
• Enhanced SEO and dealer location tools: Drive more consumers to the
right members at the right time – and in the right market
• Promote the Independent: BrandSource.com promotes and demon-
strates the advantages of purchasing from a local independent business
with $14B buying power and community roots vs. a big box store
BACKROOM WEBSITE
With the new design, the BrandSource.com backroom is more
responsive through any platform and/or interface. It's also more exciting,
with enhanced organization and search functionality so members can gain
immediate access to any program they need.
"We've showcased the most important information up front and
implemented enhanced search functionality. Because members can find
what they need exactly when they need it, they'll
be much more time-efficient and streamlined in
their overall operations," Meekings stated.
Additionally, the backroom boasts more video
and enhanced media than ever, including training
videos on such topics as How to Manage and
How to Become a Better Salesperson.
"The video educational aspects of the
backroom will be a big part of the initiative moving
forward," said Meekings.
BACKROOM HIGHLIGHTS:
• One Stop Shop: A true, centralized, one-stop
source for all group, event and vendor
information
• Responsive Platform: The site is optimized for
any viewing platform including a smartphone,
PC or tablet
• Enhanced organization and search capabilities:
BrandSource members can find the infor-
mation they need with minimal time and effort
• Cleaner look and feel for easier navigation
• More content, including marketing assets & video training presentations
• Events section allows members to keep up with all BrandSource
functions and gatherings
• The new BrandSource.com backroom does not require members to get
a new password or user name; all login credentials remain the same
For more information, visit www.brandsource.com.
B U Y I N G G R O U P N E W S
BRANDSOURCE UNVEILS REDESIGNED
WEBSITE AND BACKROOM
Website refresh spruces up online presence to generate
leads and drive customers to member stores
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