Retail Observer

November 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2015 10 "In 2015, as the world's leading trade fair for the home appliances industry IFA continues to occupy a trendsetting role. We are extremely satisfied with the way the fair went and look forward with optimism to end-of-year business," said Dr. Reinhard Zinkann, chairman of the Home Appliances Trade Association ZVEI. Dr Christian Göke, CEO of Messe Berlin said: "We are pleased that we were able to organize the most successful IFA of all time. The growth of international trade visitors is a phenomenal success." CE CHINA, A GLOBAL IFA EVENT The team of IFA has begun preparing for CE China, a new trade fair in Shenzhen, China. As a global IFA Event CE China will broaden Messe Berlin's portfolio by entering onto the Chinese market. The first edition of CE China is scheduled for April 2016. The new event will take over IFA's successful concept in an aim to establish it as China's leading trade fair for consumer electronics and home appliances. Jens Heithecker, Executive Director of IFA at Messe Berlin: "CE China will be modelled on IFA in Berlin. We are confident that with the Economy, Trade and Information Commission of Shenzhen we have secured the right partner for this global event, which will be under the aegis of IFA's organizers." THE WORLD AT HOME IN BERLIN The reports filed by almost 6,000 journalists, including 2,700 from more than 70 countries, reached 1.2 billion people worldwide. The many stories published in the world's leading high-circulation print media were a reflection of the massive interest in IFA. Publications included The Wall Street Journal, Huffington Post, USA Today and New York Times (USA), The Nikkei (Japan), The Korea Times and JoongAng IIbo (Korea), Le Monde and Le Figaro (France), El Pais (Spain), The International New York Times and The Guardian (UK) as well as El Watan (Algeria), The Khaleej Times and The National (United Arab Emirates). In 2015, there were numerous international broadcasting networks represented in the IFA Global Broadcasting Centre, including the news agencies AP and Reuters, Eurosport and Deutsche Welle TV, the public broadcasters of EBU in Switzerland and the private networks of ENEX in Luxembourg. Among the international networks reporting on IFA were CCTV and Tianjin TV from China, 01net TV, LCI, BFM TV, MCM, Sport 365, Euronews and from France, the BBC, RAI and Mediaset from Italy, NHK from Japan, Polsat News from Poland, YTN and KBS from South Korea, IBA International from Israel, Nine Network from Australia, TRT from Turkey as well as the US networks CNBC/ NBC and Bloomberg. IFA 2015 GENERATES t h e Buz z

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