RETAILOBSERVER.COM NOVEMBER 2015
12
Jens Heithecker, director of IFA: "With 2,700 international
journalists in attendance IFA was covered by every major daily in the
world. More than 25 broadcasters from around the world reported
on the latest technological innovations every day. IFA guarantees
the attention of the world's media."
IFA INTERNATIONAL KEYNOTES –
THE PLATFORM FOR INTERNATIONAL CEOS
The IFA International Keynotes provide a global platform for
CEOs and international decision-makers from the consumer
electronics and home appliances industries.
'How Displays will Change our Lives' was the topic of the opening
keynote speech of IFA 2015. For Sang-Beom Han, CEO and
president of LG Display, it was clear that the future belonged to
OLEDs, a product developed by his company.
"We need to transcend the limits of conventional design," said
Sang-Beam Han. "OLEDs are the key to the future which will open
up new possibilities," he added.
By 2016, the current figure of networked devices is expected to
double, from 300 to 600 million. Concluding his IFA keynote speech
Paliwal said: "The age of smart audio has only just begun," and
explained that audio would have a growing influence on every
aspect of our lives. There was a transition taking place from the
digital to the networked to the smart world, over the course of which
new and exciting markets would develop.
In the first month after it reached the market Microsoft's new
operating system Windows 10 was downloaded by 57 million
users, who used 90,000 different types of computer and models.
These and other similarly impressive figures were quoted by vice
president Nick Parker of the OE manufacturer Microsoft in his
keynote speech at IFA 2015. According to Microsoft's forecasts
another 509 million users will be added in a year, with no end to
growth in sight.
IFA+SUMMIT
In 2015, the conference format IFA+Summit – the Next Level Of
Thinking welcomed more than 35 speakers from nine countries.
Over 300 guests representing all the creative industries, politics
and the cultural sector, as well as speakers with forward-looking
views on mobility, health, big data, design, the home and
entertainment took part in the exclusive evening event at the
Marshall Haus.
IFA is the world's leading trade show for consumer electronics
and home appliances and will take place on the Berlin Exhibition
Grounds (ExpoCenter City) from September 2 to 7, 2016.
RO
IFA 2015 GENERATES t h e Buz z
