RETAILOBSERVER.COM NOVEMBER 2015
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Park in nearly 50 years. The first was GeoSpring, introduced in 2012
as part of a $1 billion investment GE made in its U.S. appliance
manufacturing facilities.
Of the $250 million being invested in Appliance Park, $40 million
has been used to build the new Zoneline production line. One hundred
operators will man the line, 75 of whom will occupy new jobs.
"The existing Zoneline products have served our customers well,
but as the hotel/motel industry becomes increasingly more
competitive, customers are looking for every advantage to ensure
their guests have the best experience possible," said Liz VerSchure,
product general manager for consumer comfort. "We have taken the
most important aspects of heating and cooling the traveler's room
into account with our new design, so both the guests and our
customers can rest easy at night. Plus, with new design and
appearance improvements, it looks great."
The new Zoneline is engineered to be more reliable, quiet, energy
efficient, and easier to install and maintain, all features that are critical
to hotel/motel customers. Hospitality industry data shows that when
guests are not pleased with the noise or temperature of their room,
two-thirds are not very likely to return to the hotel and one-third are not
very likely to recommend a hotel.¹
ABOUT THE NEW GE ZONELINE:
• The number one priority for hotel owners when it comes to PTACs
is having a reliable, dependable unit. If the unit isn't working, the
room cannot be sold, which means a loss of revenue for hotel
owners. GE has millions of installed Zoneline units with an
excellent service record. The new design will build and improve on
that legacy.
• GE Zoneline is the quietest PTAC compared to leading competitors,
has the best noise insulation and lowest dBA, as verified by an
independent, nationally accredited certified acoustics lab.²
• GE's Zoneline units are on average eight percent more energy
efficient than leading competitor units. For a 100-room property,
this can save a hotel owner thousands of dollars annually on their
utility bill.
1
Clarabridge Ratings and Reviews for hospitality data collected July 2013-June 2014.
2
Independent Third Party Testing at nationally accredited certified acoustical lab,
conducted March 2015 in accordance with ASTM and AHRI standards.
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