Retail Observer

November 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2015 32 Co-presenters, Timothy Jordan of Google and Todd Bairstow of Keyword Connects, will show how homeowners and consumers are really behaving online – and how remodelers can leverage that behavior to grow sales. Featuring an amazing array of data, attendees will discover what homeowners are really doing online– and the strategies necessary to convert those homeowners into prospects. The presenters will cover a variety of emerging trends, including how: • Mobile phones are rapidly changing the way homeowners search and respond • Desktop and mobile searches can lead to showroom visits • The importance of offline response contributes to online success • Landing pages and response paths should differ based on device • Geo-targeting is being utilized in reaching homeowners Block 8: 4:30 p.m. – 5:30 p.m. • Heated Floors in the Bathroom and Beyond – Regis Verliefde • No CEUs Heated floors are becoming an increasingly common option in bathrooms. This session will review various methods of installation and explore the products available on the market today. It will then address the idea of using heated floors not only as a comfort item, but as a heat source, as it is used in many other countries. Heated floors are becoming increasingly popular in kitchens, sunrooms, and basements. Find out why and how to add this product to your design arsenal. THURSDAY, JANUARY 21, 2016 Block 9: 9:30 a.m. – 10:30 a.m. • Aging in Place: Marketing to Baby Boomers – TBA • No CEUs There are more than 76 million Baby Boomers in the US, and by the end of 2015, this generation will make up 70% of the country's wealth. According to a recent survey of more than 4,000 Baby Boomers by the Demand Institute, 63% plan to "age in place," meaning they will not move from their current home, and 39% are planning a major home improvement in the next three years. While Millennials are up-and-coming, they don't spend as heavily on home improvements as the more established Baby Boomer population. This means that while it is important to start thinking about how to market to future homeowners, it is imperative to capture the attention of those spending money now. An estimated 79% of Baby Boomers regularly use the Internet, but less than half use smartphones to check email or go online. A recent study by DMN3 shows the top three online activities of Baby boomers are using a search engine (96%), using email (95%), and shopping for products or services (92%). However, it is critical to understand that not all Baby Boomers are alike and "old school" tactics, like direct mail or telephone, are still relevant. This presentation will address the most effective ways to not only reach baby boomers, but to increase sales within this important demographic, such as skipping the hard sale, establishing trust and creating a referral program. Block 10: 11: 00 a.m. – 12: 00 p.m. • Mobile Apps That Enhance Customer Experiences– Scott Koehler • No CEUs This is a demonstration and discussion for kitchen designers and others about using mobile apps to work faster, better, and easier while improving customers' experiences. Attendees will review the value of mobile apps for creating, sharing, editing, and storing digital files with mobile devices. Kitchen designers will learn to communicate and share remotely, instantly, and at the client's preferred time of day. Mobile apps will enhance the designer-client experience without diminishing the value of meetings in person. The benefit of digital tracking and measuring engagement will be demonstrated and discussed. Mobile apps in this presentation are: Box, Plan Grid, Snapseed and Brushe. Block 11: 1: 00 p.m. – 2: 00 p.m. • Implementing Innovation in Your Kitchen & Bath Business– Atul Vir • No CEUs Today's consumer expects more innovation and convenience than ever before – and this is not limited to traditionally tech-savvy industries. The home appliance industry has seen a number of trends over the last 12 months that enhance the customer's experience. In this presentation, the presenter will use 25+ years of industry expertise to outline key innovations in the home appliance industry. Rather than simply outlining what is happening now, attendees will explore clear ways to innovate within their own companies or organizations. In a world where innovation often boils down to a widget that does not solve a real issue, true world-changing innovations are those that solve problems in the customer's life. Home appliances are an integral part of a customer's life and are longer-term purchases, - making this an ideal industry to lead the way in innovating with empathy for the customer. It is time to use innovation to improve our customers' world! S H O W S C H E D U L E V F T I continued RO

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