RETAILOBSERVER.COM NOVEMBER 2015
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
W
ow, IFA. One word can describe this event, and that word is
HUGE!!!
This was our second year visiting IFA in Berlin and what a show. IFA is
now the world's leading trade fair for the home appliances industry and
continues to be a trendsetting show. Overall, the total number of visitors
rose to 245,000 this year and 1,645 exhibitors displayed their new
products - you can read more about the show in this month's issue.
As a media partner, we were invited to many pre-show press events
with both large and small manufacturers from all over the world. Companies
that are already in North America, ones that are coming and others that
are thinking about making the jump overseas. We were delighted by what
we found at exhibit booths as small as 5'x10' to entire halls just for one
manufacturer.
New technologies are definitely on their way and I was very excited to
see these as future opportunities for Independents to have larger more
specialized product offerings to present to their customers. For example,
we saw new WiFi enabled devices with beautiful digital displays,
redesigns from many manufacturers and collaborations between well
known designers and manufacturers.
I can't go into too much detail as some of these products were
prototypes and I have been sworn to secrecy. But I can promise you that
as these exciting, new products hit the market we will keep you updated.
Our "What's Hot" section is a great place to see what products we find at
shows like IFA and beyond.
IFA AND
WHAT'S HOT
THE RETAIL
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