Issue link: https://www.e-digitaleditions.com/i/59979
Technology NEWSBYTES s MARKETING GETS DIGITAL TheManchesterMetropolitanUni- versity Business School in theUnited Kingdomrecently launched a degree in digitalmarketing and communica- tions—the first in the country, accord- ing to school representatives. Based in the school's Department of Business and Information Technology, the de- gree is designed for students inter- ested in advertising, public relations, and directmarketing.Digitalmarket- ing promises to be "one of the new hot areas" in the industry, says Ruth Ashford, programcoordinator. "We believe that demand for this program will be high." s IMs GONE UNDER SOX According to Computerworld, instant messag- ing (IM) control requirements under the Sarbanes-Oxley Act. Concerned that their controls weren't robust enough to monitor, scan, and store employee IMs ade- quately, many companies are dis- abling the IM function in their net- works altogether. Technological solutions that help make IM systems comply with SOX do exist, leading some analysts to posit that some companies simply may not want to deal with their employees' on-the- job IMs. GROUNDBREAKING IN 2006 s AWARD FOR INNOVATION The online simulation "Little- field Technologies," which al- lows students to operate a virtual factory, has won aWickham Skinner Teaching Innovation Award fromthe Production, Operations, andManagement Society. The simulation was created by Sunil Kumar, an associate professor of oper- ations, information, and technology at Stanford Graduate Business School in California; and SamWood, presi- dent of Responsive Learning Tech- nologies in Los Altos, California. The simulation, which aims to teach stu- dents the nuances of operations, pro- duction, and business analysis, was first used at Stanford in 1997. FinEdx Brings Finance Education to Asia Pacific www.business.uiuc.edu The Business Instructional Facility, designed by Cesar Pelli, is a world-class, state-of-the-art learning environment for students and a new home for alumni. Asia's increasing importance to the global economy has inspired a new campaign to boost financial literacy in the Asia Pacific region. As part of this campaign, INSEAD, which has cam- puses in Fontainebleau, France, and Singapore, re- cently launched FinEdx, an online information portal at www.finedx.org.Made possible through a grant from Citi- Group Foundation, the new portal provides downloadable teaching materials to finance educators in the Asia Pacific region. The portal is designed to increase the number, quality, and accessibility of teaching programs so that peo- ple are able to make sound financial decisions. FinEdx offers research reports, case studies, and im- 260 Wohlers Hall | 1206 S. Sixth St. | Champaign, IL 61820 pact assessment tools for financial education providers. The site, which so far has about 140 registered users, also features online discussion boards that allow financial edu- cation providers to interact and share best practices. Ac- cess to FinEdx will be free to educators for the first year; user fees in the second year have yet to be determined. s z 50 BizEd NOVEMBER/DECEMBER 2005