Issue link: https://www.e-digitaleditions.com/i/602622
18 FEDA News & Views Internet connectivity, online privacy and cloud computing. By the end of this presentation, you will have an applicable and actionable "blacklist" of next steps to protect your sensitive data, mobile devices, social identity and, ultimately, your profitability. "Spies, Hackers & Internet Attackers: Personal ID Theft Countermeasures" John Sileo, CEO of the Sileo Group Due to the power of personally identifying information and the rapid rate at which it is being compromised, we must leverage formidable tools to protect everything from Social Security numbers and bank accounts to passwords and intellectual property. This presentation delivers those exact identity theft prevention tools in an interactive presentation inspired by John's life-changing battles with identity theft and privacy exposure. You will leave with five critical next steps to protect the digital and physical data that make up your identity and the identities and wealth of your family Two Programs Presented by Distribution Specialist Mike Marks for Companies Over $50 Million (but all are welcome) "Business Model and Strategy Transitions" This industry was built on a channel model of manufacturers going to market through dealers that relied on a customer intimacy strategy of high service to meet the needs of the base. Today, manufacturers have other alternatives to gain access to the market and customers have a wide array of choices on what to buy and where to buy it. Marks' session will focus on evolving business strategies that move beyond the current industry foundation, including the alignment of customer segments into strategic business units and the application of portfolio strategy. There will also be two models shared that deal with shifting growth and investment strategies from reactive and opportunity-driven to intentional and strategy-driven. "Digital Strategy Transition" Distributors and suppliers are wrestling with content, data, e-commerce platforms and marketing. This session gets past the Amazon hype and provides practical steps to help distributors become more user-friendly to their customers. Topics discussed include integrated marketing best practices and lessons learned in other channels for optimizing data and content. Marks also will outline the keys to effectively build and implement a digital strategy as an integral part of the company strategy. Our members love the JW Marriott Starr Pass Resort & Spa so much that this will be our fourth time here in our rotation of beautiful resorts. Check it out at www.jwstarrpass.com