Issue link: https://www.e-digitaleditions.com/i/602622
November/December 2015 3 www.feda.com C O V E R S T O R Y November/December 2015 10 A Life in Perspective Sales managers, salespeople, owners, competitors, those across the aisle— there's something for everyone to glean from Myers CEO Charlie Fusari's story. One of a rare breed to service the customer as a manufacturer, rep and a dealer, the 35-year vet carries with him a unique perspective on everything from how to motivate your team to the industry's current woes. Advice from his mentors and lessons learned makes this worth the read. F E A T U R E S 4 President's Message "The Latest on the Interior Design Issue" 6 Industry Insights "It's Only a Threat if You Fail to Adapt to the New Reality" John Nackley, InterMetro Industries Corp 8 Association Highlights "A Longtime Friend to FEDA" 38 Money Matters "Pricing the Unforgettable Last 5 Percent" Mastering E-Marketing "If I could give my younger self just one piece of marketing advice, it would be to put my time and resources into one social media platform to master at a time. Pick the platform that gives you the best access to your target market and then spend all of the time that you have set aside for your marketing activities in that one place. You will get better results than if you divide your time and resources." Melonie Dodaro, Founder of Top Dog Social Media D E P A R T M E N T S 12 Clicks vs. Conversions How to Use Tracking Data to Turn Links into Leads 14 Who Moved My Model? Time to Start Planning for the 2016 FEDA Convention 24 The Realities of Wood and Solid-Fuel Cooking Tips from Foster Frable on How to Reduce the Risk 34 Where are the Next Salespeople Coming From? Why College Grads Aren't Flocking to the Profession and Three Great Ideas on Where to Recruit 43 Sales Manager's Q&A "When Should I Let a Salesperson Go?" 40 Best Practices in Inventory Management Jon Schreibfeder on "planning for the unpredictable" when trying to replenish product.