Retail Observer

December 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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*Models MDB8979SEZ and MF T2778EEZ **Models MV WP475E W and ME/GDP475E W ®/™ ©2015. All rights reserved. Printed in the U.S.A. 11/15. Form No. X X150353 GO EXCLUSIVE WITH WHIRLPOOL CORPORATION When it comes to finding the best brand to go exclusive with, you want a partner that satisfies a number of your needs. You want a manufacturer that customers will know and love. You want someone as invested in America and meaningful causes as you are. You want brands that continuously innovate with features that matter to your customers. You want to cover all price points, feature content and customer needs. The only appliance manufacturer that passes every one of these qualifications is Whirlpool Corporation. As the largest major appliance manufacturer in the U.S. and in the world, Whirlpool Corporation features the most powerful brands in the industry for preference and draw. We're an appliance-only manufacturer, meaning we care about the appliance business just like you do. We take pride in being a homegrown company for over 100 years—based in Benton Harbor, MI with factories spread throughout the U.S. In fact, 85% of Whirlpool Corporation appliances sold in the U.S. are built in the U.S. Because we've been around for more than a century, you can rely on us to stick around for a century more. Our portfolio covers every price point with the most innovative features that meet your customers' needs. Plus, we're invested in your communities with our support of Habitat for Humanity and Cook for the Cure. Over $75 million has been donated to U.S.-based nonprofit organizations since 2006. Needless to say, the choice has never been easier. GET BENEFITS THAT MATTER On top of every other reason to go exclusive with Whirlpool Corporation, as part of our "Whirlpool Exclusive Dealer Program" we've included some additional benefits for your loyalty. You may get access to our entire portfolio of brands, and will earn a higher advertising accrual to allow you to capitalize on their market-leading consumer draw. We offer stronger freight terms to our dealers that can help enhance their turns and cash flow. Our attractive VR levels for exclusive dealers can lead to increased margin opportunities and bottom line profits. Plus, you can qualify for Maytag ® Heritage, a limited distribution line of unique appliances that include hand-picked features such as a fingerprint- resistant stainless steel exterior on the dishwasher and refrigerator, * and full metal consoles and a stainless steel wash basket on the laundry pair. ** LET'S MAKE IT OFFICIAL Those are just some of the many reasons to become a Whirlpool Corporation exclusive dealer. With over a century of innovation from the #1 major appliance manufacturer in the world, it's never been a better time to sell Whirlpool, Maytag, KitchenAid and Amana brand appliances. CONTACT YOUR WHIRLPOOL CORPORATION SALES REPRESENTATIVE TODAY at to learn how to become exclusive with the Whirlpool Exclusive Dealer Program.

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