Retail Observer

December 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM DECEMBER 2015 4 Eliana Barriga eliana@retailobserver.com See you next year, Elle's View As I See It I recently came back from an intensive 5 day defensive handgun training course out in the desert. Now, I know this may be a surprise for some of you who know me, and I am well aware that guns are an area of discord between many Americans right now. My decision to take this class was not about whether or not I may need to use a firearm one day, it was about educating myself in a defensive procedure, should the time ever come that I would need that knowledge. Many of us habitually go through life with no plan of action. So when those "what if" scenarios do arise—we are caught off guard, unprepared and afraid. This only keeps us in reactive mode rather than a responsive one. How can we expect to grow if we are secretly living in fear? Fear for our health and personal safety, fear for the future of our children, fear for the survival of our businesses? The list can go on and on... The first step is to acknowledge that there is an area in your life that doesn't feel right. An area that could use your attention, and a plan of action. I can tell you that life is a whole lot better when you don't hide from these areas of vulnerability. Because I chose to do something about my growing concerns for personal safety, I now have a sense of security that has left me with a feeling of empowerment and the courage to shine a light on all of the other areas of my life and business that need attention, with the determination to make a plan and do something about it. As we all ring in the New Year, I challenge you to live more honestly with yourselves, take the time to identify and remove what's threatening your peace of mind, health, happiness, and growth in 2016. IDENTIFYING THE THREAT DECEMBER 2015, VOLUME 26, ISSUE 12 CELEBRATING OUR 26 TH YEAR AS THE RETAIL OBSERVER PUBLISHER/MANAGING EDITOR E LIANA BARRIGA DIRECTOR OF SALES AND MARKETING MOE LASTFOGEL ART DIRECTOR TERRY PRICE CONTRIBUTING WRITERS SAM ABDELNOUR CHAD BURRIS ANDREW HOOG PATRICK MALONEY DON PIERSON DAVE SMITH DOUG STEWART JOHN TSCHOHL ELLY VALAS LIBBY WAGNER DAVE WORKMAN DEADLINE FOR FEB. 2016 ISSUE: JANUARY 1, 2016 THE RETAIL OBSERVER 2764 N. Green Valley Pkwy, Suite 508 Henderson, NV 89014-2121 800.393.0509 • 702.208.9500 Fax 702.570.5664 production@retailobserver.com info@retailobserver.com www.retailobserver.com To receive a copy of The Retail Observer online, or to unsubscribe, please go to www.retailobserver.com/subscribe The Retail Observer website is hosted by Market Digitally THE RETAIL Printed on Recycled Paper

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