RETAILOBSERVER.COM DECEMBER 2015
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TAKE OUT SOME OF THE
EVERYDAY COMPLEXITIES
Every day in retail comes with its own challenges.
Juggling multiple manufacturers, inventories
and support call centers can be frustrating. So
why make things more difficult than they need
to be? Being exclusive with one manufacturer
minimizes complication with one shipment,
one invoice and one service brand to handle
flexible ordering and warranty support.
Being exclusive doesn't just make your job easier,
it makes your sales team's job a little easier too.
Selling one appliance manufacturer allows your
sales team to dive more deeply into one portfolio of
products and enhance their expertise. Ultimately, a
knowledgeable sales force is an effective sales force.
BETTER FOR YOUR NUMBERS
Being an exclusive dealer doesn't just make
things easier, it also gives you the opportunity
to be more profitable. Selling one portfolio of
appliance brands increases your ability to get
increased turns and sales with more advertising
dollars available. This also allows you to maximize
manufacturer programs and earn rebates based
on volume ordered. In turn, this could allow you
to invest in more staff and improve service
and customer satisfaction for more loyalty.
IT'S WHAT YOUR
CUSTOMERS WANT
Your customers want more of an individual brand
experience. Walking onto a sales floor stocked with
dozens of brands can be an overwhelming experience
for any customer. Focusing on one manufacturer
makes it easier for customers to navigate through
and for your sales team to direct customers to
appliances that best meet their unique needs.
READY TO BE
EXCLUSIVE?
Why becoming an exclusive, one-company dealer offers benefits you won't
find anywhere else and lets you sell brands your customers know and love.
