Issue link: https://www.e-digitaleditions.com/i/61367
Terrorism presents an intractable problem to the global community. In the search for long-term by Tricia Bisoux ofGood AWorld Each time a terrorist attack happens, the news and images of the event are startling, disturbing, and frightening. People turn to their governments for plans of action, to their militaries for pro- tection, and to their media for information. Business may be the last remedy to terrorism people consider—if business skills, entrepreneurship, and enterprise as crucial weapons in the war on terrorism. Business education can use its resources to encourage students to discuss issues of terrorism through a busi- ness perspective, tap their aptitude for social entrepreneurship— and use their business skills to do a world of good. The Power of Enterprise Although analystsmay disagree about the extent to which econom- ics plays a role in terrorism, most agree that terrorism has an eco- nomic component. Addressing the economics of terror is some- thing that business schools are particularly well-equipped to do, saysDavid Bornstein, author ofHowtoChange theWorld: Social Entrepreneurs and the Power of New Ideas. within companies based on values that create meaning for people, cultures where people strive to behave in a way that is applauded and valued," says Bornstein. "Ironically, that's exactly what organi- zations that spawn terrorists do. So many young people are willing "In business schools, students are taught how to create cultures Ohio. "The fact that the September 11, 2001, attacks were on the World Trade Center—a center of business and cultural interac- tions—wasn't accidental," she says. "That day was definitely a wakeup call for America and the private sector." That wakeup call has led many observers and educators to view they consider it at all. Still, business has an incredible stake in the issue. It's a stake business schools may want to explore more thoroughly, says Judy Rodgers, executive director for the Center for Business as an Agent of World Benefit (BAWB). BAWB is located at the Weatherhead School of Management at Case Western Reserve University in Cleveland,