As the age-old saying goes, "It is better to give than it is to receive."
There is merit in this familiar adage and research backs up the claim:
A survey found a positive relationship between personal well being
and spending on others (American Psychological Association). And
with 79% of gift-receivers confirming they were likely to do business
with that company in the future (BPMA), it's a generous way to increase
your business goals.
Give the gift of thoughtful, branded items—like a decadent box of
chocolates or a classic desk clock—and your company's legacy will
be entwined with that Larger Than Life feeling of receiving something
special.
Gift Giving
* BPMA, ** PPAI
84%
OF BUSINESSES ENGAGE IN
GIVING BUSINESS GIFTS.**
87%
OF RECIPIENTS STATED
THEY HAVE KEPT A
PROMOTIONAL GIFT FOR
MORE THAN A YEAR.*
84%
OF RESPONDENTS
AGREED THAT
A BRANDED
PROMOTIONAL GIFT
INCREASED BRAND
AWARENESS.*
p.23 p.28
p.26
