Issue link: https://www.e-digitaleditions.com/i/62201
64 38 Contents BizEd MAY/JUNE 2003 VOLUME II, ISSUE 4 52 DEPARTMENTS 4 From the Editors 6 Letters 8 Headlines 52 Technology 54 Your Turn 56 Bookshelf 58 Calendar 60 Classifieds 64 Spotlight FEATURES 16 The Sweet Taste of Success Krispy Kreme's Scott Livengood connects with customers by building on nostalgia and brand mythology. 22 Personally Responsible Notre Dame's Carolyn Woo believes that giving students an ethical framework helps them confront dilemmas at work. 28 Advancing Africa Improved management education could have a drastic impact on Africa's critical issues. Cover photo by Will McIntyre, courtesy Krispy Kreme 34 The Greening of China's B-Schools Chinese business schools focus on sustainable enterprise. 38 Trials and Trends Ángel Cabrera of Instituto de Empresa predicts that the future of management education will revolve around key issues of internationalization and integration. 42 A Certain Degree of Hospitality As international tourism becomes one of the biggest industries in the world, business schools train the next generation of managers for hotels and restaurants. 48 Junior Executives Students at the University of Oklahoma form small businesses, bring products to market, and earn profits—in one semester. BizEd MAY/JUNE 2003 1 22