Issue link: https://www.e-digitaleditions.com/i/62210
In The Center Of A Country Renowned For Business. In The Center Of A State Renowned For Business. In The Center Of ACity Renowned For Business. We Present A New Center Of Business. Dallas' world-renowned SMU Cox School of Business offers yet another reason for people around the country–around the world, even–to join us: The James M. Collins Executive Education Center. Resplendent with top-tier amenities as well as top-notch conference and meeting space, the Collins Center will prove to be a hub not only of business education but business in general. 214.768.1794 www.cox.smu.ed u Southern Methodist University will not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or veteran status. avoid saying I spent two years in America and two years in France. I simply say I have two degrees. It's been harder to explain than I thought it would be!" New Attitudes A former participant in the CaMexUS undergraduate pro- gram, Julia Heredia Bruin of San Diego, California, agrees that her total-immersion experience in three separate cul- tures has been one of the most valuable assets on her resume. After completing the three-year program—in which students spend a year each studying at San Diego State University in the U.S., Universidad Autónoma de Baja California in Mexico, and Université du Québec à Chicoutimi in Canada—Bruin was truly trilingual and multicultural. And although transitioning from one culture and language to another was difficult, the difficulties were far outweighed by the experience she acquired in the process. "My proudest moment was when I was able to deliver landscape of international education is a challenge for both the students who pursue it and business schools that offer it. They are, in many ways, the pioneers in a newly developing system of global education. As Bruin and her counterparts have found, navigating the "My proudest moment was when I was able to deliver half of a 50-minute professional presentation entirely in French."—Julia Heredia Bruin, San Diego half of a 50-minute professional presentation entirely in French," says Bruin, who is now considering pursuing an MBA or a law degree with an emphasis on international studies. "I have learned so much about the three different cultures. In the process, I've gained a much more open view of the business world." into the educational marketplace, such multicultural educa- tional experiences promise to become more commonplace. In the end, such attention to cross-cultural communication may go far to connect students, faculty, and business schools worldwide in a common learning experience, changing atti- tudes toward cultural differences and lessening the perceived distance between them. ■ As international, alliance-based curricula make inroads z BizEd SEPTEMBER/OCTOBER 2003 39