N
o team better understands the importance of partnerships than Irene Costello and Joan
MacIsaac, founders of Boston-based Effie's Homemade. Many hands have helped build their
business over the past eight years—from vendors and consultants to friends. But it's Costello
and MacIsaac's rare combination of friendship and business alliance that makes Effie's products, like its
signature oatcakes, a continuing success.
Overcoming challenges as a team helped this
successful duo establish a thriving business.
BY OLIVIA KINGSLEY
Irene Costello and Joan MacIsaac
58 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
Irene Costello and Joan MacIsaac, Effie's Homemade
Finding the Perfect Partnership
PHOTO:
EFFIE'S
HOMEMADE
