Retail Observer

February 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM FEBRUARY 2016 4 Eliana Barriga Bring back the Love, Elle's View As I See It D o you remember the day you received your business license, found the perfect location for your retail store or the first time you opened your doors to the public? If you were anything like me, you sprung out of bed that morning full of energy, excitement and high expectations. Those feelings propelled you through the dreaded first year of running a business. But somewhere along the way, maybe it was year 5 or 10 or 20, those feelings fizzled. Your business has now become a monotonous routine of day to day tasks and weekly processes that you could probably do in your sleep. And without that spark it may be hard to build up the momentum to upgrade your show floor, redesign that outdated website, try out new promotional ideas or add the latest product lines. Today, customers expect to be blown away during their shopping experience. So it's important, now more than ever, for you to take the time to renew the spark you once had for your business and this time keep the love alive. Here are some ideas to get you started from Entrepreneur, How to Rekindle Your Flame for Your Business and American Express, How to Get Your Passion Back: • Think back until you've unearthed your initial motivation for starting your business. • Assess and update your business goals so they are challenging and meet the needs that matter to you the most today. • Re-live a typical day to make sure you are spending time doing more of what you love and less of what you hate. • Make the familiar strange again by pushing yourself out of your comfort zone, taking on new tasks or moving your desk to a different location. • Create a more meaningful experience at work with activities that engage your employees and make the work environment more interesting. LOVE YOUR BUSINESS AGAIN FEBRUARY 2016, VOLUME 27, ISSUE 2 CELEBRATING OUR 27 TH YEAR AS THE RETAIL OBSERVER PUBLISHER/MANAGING EDITOR E LIANA BARRIGA DIRECTOR OF SALES AND MARKETING MOE LASTFOGEL ART DIRECTOR TERRY PRICE CONTRIBUTING WRITERS MIKE ALLEN LINDA JENNINGS PAUL MAC DONALD JIM SENDRAK JOHN TSCHOHL E LLY VALAS LIBBY WAGNER RALPH E. WOLFF DOUG WREDE COVER PHOTO: Enrico Celotto DEADLINE FOR APRIL 2016 ISSUE: MARCH 1, 2015 THE RETAIL OBSERVER 2764 N. Green Valley Pkwy, Suite 508 Henderson, NV 89014-2121 800.393.0509 • 702.208.9500 Fax 702.570.5664 To receive a copy of The Retail Observer online, or to unsubscribe, please go to The Retail Observer website is hosted by Market Digitally Printed on Recycled Paper THE RETAIL

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