Retail Observer

February 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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CERTIFICATION PROGRAM Become an expert on Whirlpool Corporation's brands and products. Earn certification through the completion of web-based assessment courses. Go to to view available courses. SALES ACADEMY APP Get quick and easy access to product feature and benefit information, including feature comparisons, photography, videos and animations you can show to customers on the sales floor. Available for phone and tablet on App Store SM or Google Play. ADVANTAGE LIVE (WEBINARS AND ON-DEMAND) Exclusive on-demand highlights of previous ADVANTAGE LIVE sessions are available at 24/7. Plus, sign up for monthly live training sessions delivered in a fun and engaging webcast with product experts at THE LOOP ™ APPLIANCE CONNECTION Your source for the Certification Program e-courses, as well as other sales education tools like printable product knowledge transfers. Go to VIDEO CENTER All our trade-facing marketing, sales and training videos are in one fully searchable video library, referenced easily from your computer or mobile device. Go to 73 % OF CUSTOMERS SAY PRODUCT KNOWLEDGE IS WHAT THEY NEED MOST FROM ASSOCIATES * We want you to have the information you need to sell our brands and products. Whirlpool Corporation Sales Academy provides a variety of educational tools to f it your learning preferences and retail f loor situations. TITIVE MARKE T

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