RETAILOBSERVER.COM FEBRUARY 2016
4
Eliana Barriga
eliana@retailobserver.com
Bring back the Love,
Elle's View As I See It
D
o you remember the day you received your business license, found the
perfect location for your retail store or the first time you opened your doors
to the public?
If you were anything like me, you sprung out of bed that morning full of energy,
excitement and high expectations. Those feelings propelled you through the
dreaded first year of running a business. But somewhere along the way, maybe it
was year 5 or 10 or 20, those feelings fizzled. Your business has now become a
monotonous routine of day to day tasks and weekly processes that you could
probably do in your sleep. And without that spark it may be hard to build up the
momentum to upgrade your show floor, redesign that outdated website, try out
new promotional ideas or add the latest product lines.
Today, customers expect to be blown away during their shopping experience.
So it's important, now more than ever, for you to take the time to renew the spark
you once had for your business and this time keep the love alive.
Here are some ideas to get you started from Entrepreneur, How to Rekindle
Your Flame for Your Business and American Express, How to Get Your Passion Back:
• Think back until you've unearthed your initial motivation for starting your
business.
• Assess and update your business goals so they are challenging and meet the
needs that matter to you the most today.
• Re-live a typical day to make sure you are spending time doing more of what
you love and less of what you hate.
• Make the familiar strange again by pushing yourself out of your comfort zone,
taking on new tasks or moving your desk to a different location.
• Create a more meaningful experience at work with activities that engage your
employees and make the work environment more interesting.
LOVE YOUR
BUSINESS AGAIN
FEBRUARY 2016, VOLUME 27, ISSUE 2
CELEBRATING OUR 27
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
MIKE ALLEN
LINDA JENNINGS
PAUL MAC DONALD
JIM SENDRAK
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
RALPH E. WOLFF
DOUG WREDE
COVER PHOTO: Enrico Celotto
DEADLINE FOR APRIL 2016 ISSUE:
MARCH 1, 2015
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