Opening Night Party!
Sunday, June 26, 5:00 pm
Enjoy great food, drinks and entertainment in
the company of friends and industry colleagues.
Free to all attendees and exhibitors.
Shelf Showdown: A Specialty Food
Pitch Competition
Saturday, June 25, 5:30 pm
First-time exhibitors will pitch a new product
to a panel of buyers for a chance to win a
promotional package from the Specialty Food
Association. Admission to this event is
free to all attendees.
New Brands on the Shelf Pavilion
Explore new niche and artisanal foods from more
than 30 amazing up-and-coming producers.
Incubator Alley Row
Taste the rising specialty food stars as they
f rst emerge into the market.
What's New, What's Hot! Showcase
Get a f rst look at hundreds of cutting-edge
products and learn where you can f nd them
on the show f oor.
sofi ™ Awards
The sof
TM
Awards are the Oscars of the specialty
food world, honoring the best in culinary creativity.
Check out this year's winners and f nalists at the
sof
TM
Awards Showcase.
New EVENTS, New IDEAS and NEW
WAYS TO ENJOY THE SHOW!