Retail Observer

April 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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APRIL 2016 RETAILOBSERVER.COM 17 • 5134 Urban Safari: Urban Safari is a fresh, contemporary addition to Caesartone's Classico series. It's perfect khaki tone sets the base to this new design characterized by spanning diagonal veins inspired by the wonders of natural stone. • 5130 Cosmopolitan White: Characterized by a whirlpool of streaming, refined shades, Cosmopolitan White reveals a textured depth with diagonal lines and elegant veining. • 5212 Taj Royal: This new design is a true gesture to the beauty of nature. Taj Royale exhibits soft textures, delicate veins, rich depths and warm, creamy hues, enjoying a marble stone aesthetic. • 1111 Vivid White: The Caesarstone design team has created the brightest and purest shade of white to-date. This innovative color will add a clean, sleek feel to any space. • 5211 Nobel Grey: A refined look that blends the classical beauty of light grey with delicate swirls of dark grey and creamy hues. Ideal for traditional and contemporary designs. • 5031 Statuario Maximus: Caesarstone's new Statuario Maximus™ marble inspired design features broad shades of grey veins sweeping across its soft white base color, further enriched by delicate background veins. • 5104 Tuscan Dawn: This new color dramatically merges a bold brown with vanilla strokes. Six colors were made available in the market in January, and Nobel Grey, Statuary Maximus and Tuscan Dawn will be available in early spring 2016. In January, Caesarstone also began to offer six of the most popular colors including: Statuary Nuvo, Calacatta Nuvo, Frosty Carrina, London Grey, Alpine Mist and Dreamy Marfil in a honed finish, in addition to the existing polished finish. To see the new color additions, please visit their website at For more information on displays, showroom updates and pricing, contact Free samples are also available. GE FREESTANDING RANGES HAVE THE EDGE GE's new ranges stand out among the crowd. The new batch of gas and electric ranges feature stylish edge-to-edge cooktops to accompany other updates, including Bluetooth technology. • New features include edge-to-edge cooktops in gas and electric offer modern design and industry-leading performance • Innovative controls are both intuitive and modern looking • Professional styling extends further across the product line "Our new cooktops are sleek and modern looking with many performance upgrades," said Tim Calvert, marketing manager, ranges and microwaves, for GE Appliances. "The cooking surfaces— glass or grates—extend from edge to edge, giving the ranges a fresh, updated look." NEW GAS RANGES ACCOMMODATE ROUND OR OVAL COOKWARE While the contemporary look itself stands out with the edge-to- edge design, new knobs and heavy-duty grates, the gas ranges also have other performance features to note: • With an industry-first, dual-purpose burner that gives you the option to choose between an oval or round burner, you can adjust your range to your cookware. This will accommodate a Dutch oven or use the industry's largest extra-large, integrated griddle to make as many as six grilled cheese sandwiches • Get a bigger work surface and performance with an integrated griddle and two extra-large burners • Connect your GE Profile Range and over-the-range microwave with GE's Bluetooth technology, Chef Connect. This feature, only available on Profile models, syncs your family of GE appliances NO KNOBS ON PROFILE ELECTRIC RANGES Control this electric cooktop with the push of a button instead of the twist of a knob. Select Profile electric ranges will offer synchronized burners for better performance and ease of use. In addition to a new control panel, the electric cooktop has no silicone seal around the edges to trap food and grime. "This clean, contemporary design is great looking and it will be a snap to clean," says Tim. "The 'clean-ability' of this cooktop is something I expect consumers to really appreciate." The Profile™ Series lines (PB911SEJ and PGB911SEJ) start at $1100* MSRP and $1200*, offering consumers a professional look at a mid-price range. The updated gas and electric ranges will fit in the same space as older GE models and are available in

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