RETAILOBSERVER.COM JUNE 2016
16
ARTISAN GRILLS POISED TO OUTSHINE
THE COMPETITION IN THE OUTDOOR
KITCHEN MARKET
Newly designed Artisan professional grills
For homeowners who take outdoor entertaining seriously,
having quality commercial-style appliances in their open-air kitchen
is a must. The recently redesigned Artisan Professional Grill line is
set to shake up the marketplace by bringing together craftsmanship,
versatility, and unsurpassed value.
With eight seasons under its belt, Artisan Professional Grills has
reinvented their "best of both worlds" grill line for 2016, blending
"Made from scratch in the USA" quality with unsurpassed state-of-
the-art manufacturing methodologies. This positions Artisan
Professional to outshine other brands in the category, and rival the
price points of lesser imported stainless steel grills.
Made from all commercial-grade 304 18-8 stainless steel with
heli-arc hand-welded seams, Artisan Professional Grills are tough
enough to withstand the rigors of four-season living outdoors. New
for 2016 are features that include fully-adjustable brass valves that
allow for precision flame control, locked-in-place 5-way heat-
distributing ceramic briquettes, redesigned stainless steel push-
button ignition and lighting controls, and a heavy-duty spring assist,
making for one finger open and close of the grill hood. Ambient blue
LED front panel lighting is also a new feature, creating a rich beam
of light exactly where you need it.
"This is a colossal step forward in what can be offered as a
luxury, feature-rich price point grill that is made here domestically,"
said Dale Seiden, VP of sales and marketing for Artisan grills.
"There is really no other high-end high-quality grill line that can
compare to the overall value of Artisan Professional."
In addition to built-in and freestanding cart models, Artisan offers
a full line of grill island doors, drawers, side burner, and prep and
waste accessories. For more information about Artisan Professional
Grills, please visit www.alfrescogrills.com.
JUNE
I N D U S T RY [ N E W S ]