Specialty Food Magazine

JUL-AUG 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/68592

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Page 148 of 207

PRODUCT ROUNDUP PHOTOS: MARK FERRI; FOOD STYLED BY LESLIE ORLANDINI; PROPS STYLED BY FRAN MATALON-DEGNI Treats for Pets BY LESKA TOMASH A ccording to the American Pet Products Association, consumers are expected to spend nearly $53 billion on pets in 2012, up from $51 billion in 2011. More than $20 billion of that is being spent on food alone. To help you get a piece of this enormous market, here are six products to consider for cats, dogs and even horses. Catswell VitaKitty. The success of Dogswell, a line of health- oriented pet products for dogs, led quickly to a sister line for feline customers: Catswell. VitaKitty treats have a blend of flaxseed and vitamins designed to promote the health of your cat's eyes, skin and coat. Other Catswell products include Happy Hips, which sup- ports joint health with glucosamine and chondroitin, Shape Up for healthy weight, and Breathies for healthy teeth and fresh breath. These prod- ucts contain natural meat with no added hormones or processed glu- ten, no artificial 126 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com colors, flavors or preservatives, and no wheat, corn, soy or flour. catswell.com Flax USA Flaxy Pet. Flax USA offers flax supplements for people and now for their furry friends. The Flaxy Pet line includes FlaxyDog, FlaxyCat and even FlaxyHorse, each of which contains all-natural, cold-milled flax for your pet. With a shelf life of 22 months and high essential fatty acid con- tent, this supplement can be added to pets' meals to boost the health of skin, joints, heart and immune system, for faster healing

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