Specialty Food Magazine

JUL-AUG 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Page 30 of 207

FOOD TRENDS Fiber Fortification A Gourmet portions, cheese for everyone's needs. dvancements in soluble fibers have made it easier to create fiber-rich beverages, which are sure to please the increasing number of shoppers seeking to improve diges- tive and immune health and weight loss. And with on-the-go packaging, like powdered drink sticks and bot- tled shakes, fiber-rich beverages are slated to fill up shelf space. A report by Mintel's Global New Products Database shows that between 2009 and 2011, 92 beverage products launched in the U.S. touted a "high or added fiber" claim. Some of the newbies include Naked Blue Machine Boosted 100 percent Juice Smoothie, which contains 7 grams of dietary fiber per serving; YZ Digestive Health Drink Mix in Lemon Ginger containing 3 grams of prebiotic fiber and electrolytes; and Elevate Enhanced Natural Fiber Water, which contains 3 grams of soluble fiber in each serving. Cheesemaking has long been a tradition in Switzerland and cheese production is an integral part of Swiss culture. Mifroma USA imports only the finest cheeses from Switzerland. Aged in a rock cave, carved by nature over centuries in the village of Ursy at the foot of the Swiss Alps, Mifroma quality chees- es are appreciated across Switzerland, Europe and North America. Now Mifroma is introducing its range of random- and fixed-weight cheeses so you can cater to different customer needs. From the gourmet-style variable weight cheeses to the "unwrap and go" exact weight, both come in authentic wedge or stick formats. Customers will love the distinctive, milky-film parchment wrap- ping; you'll know that this is a hallmark of quality. Discover our complete range of authentic cheeses from Switzerland at mifroma.com MIFROMA USA – East Coast Corporate Offi ce: 9240 Bonita Beach Road · Suite 1118 · Bonita Springs, Fl 3413 · Tel. 239 498 0626 West Coast Regional Offi ce: PO Box 1008 · Tualatin, OR 97062 · Tel. 503 692 6540 www.mifroma.com 24 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com Denise Shoukas is a contributing editor to Specialty Food Magazine. PHOTO: ELEVATE ENHANCED FIBER WATER

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