Specialty Food Magazine

JUL-AUG 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Page 32 of 207

Interactive Digital Marketing Goes Gourmet Social and mobile marketing can involve a bevy of opportunities, whether offer- ing deals to loyal patrons via Foursquare, reaching new customers using Groupon, or deepening consumers' experience with a product through QR Codes. Four food companies share how they effectively use these new sales and marketing tools to boost business. BY NICOLE POTENZA DENIS I f there is a smartphone in your pocket, chances are you are somewhat social and mobile-media savvy. You might be snapping up a restaurant deal via Groupon, finding a hidden gourmet gem on an e-commerce food site like Gilt Taste or scanning a QR Code to view a cooking video or product promo. One thing's for certain: millions of people are embracing and using these tools and services every day, giving you plenty of reasons to con- sider taking advantage of them to promote your own brand. 26 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com

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