Specialty Food Magazine

JUL-AUG 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/68592

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Page 38 of 207

QR Codes for Easy-Access Promotions Toyota subsidiary Denso Wave in Japan invented the Quick Response Code in 1994 to track vehicles during the manufacturing process. Since then, the technology shifted gears as a social media and marketing tool and, in recent years, the QR Code's popu- larity has grown considerably thanks to the increasing ubiquity of smartphones. A busi- ness can attach a QR Code, which is linked to a webpage, video or other application, to a packaging label or an advertisement; by scan- ning the code via a free app on their phone, consumers can find themselves looking at a coupon, video, recipe, listing of potential sides for a specific dish or a number of other possibilities. According to a Mobile Barcode Trend Report for Q4 2011 by Scanbuy, a provider CHOOSING AN E-COMMERCE WEBSITE "W ith so many e-commerce sites popping up—from flash sales to curated [gift baskets or] boxes—it is important to make sure you choose the right model for your brand," says Scott Norton, co-founder of Sir Kensington's Gourmet Scooping Ketchup. "Every brand has different goals. These marketing platforms are tools to achieve a specific goal," he says. "They are not for everyone." Norton shares a few tips on what to do if one of these sites approaches your company: t 4IPQ BSPVOE—EPO U KVTU BEWFSUJTF XJUI UIF GJSTU TJUF UIBU BQQSPBDIFT ZPV t 'JOE PVU XIBU QSPEVDUT DPVME CF CVOEMFE XJUI ZPVST .BLF TVSF UIF PUIFS products are a good match with your brand. t -PPL BU UIF OVNCFS PG BDUJWF VTFST PO UIF TJUF t %PO U SJTL PWFSFYQPTJOH ZPVS CSBOE PO EFBM TJUFT "TL ZPVSTFMG JG UIJT XJMM DBVTF you to lose brand equity in the future. of mobile bar code technology including the QR Code, Consumer Packaged Goods was the most-scanned industry. "Brands like Heinz, Frito Lay and Starbucks are good examples of large food companies that have successfully adopted QR Code technology The original, BOTTLE-MATIc 3 YEAR WARRANTY INCLUDED Front and Back! MADE IN USA! For Specialty Food readers, Only $1450! Label any cylindrical container fast and accurately from ½" to 10" diameter, @ Speeds of 1200 Pcs. per hour. DISPENSA-MATIC Label Dispensers NOT THE CHEAP IMPORTED KNOCK-OFF! 21 day trial 28220 Playmor Beach Rd, Rocky Mount, MO 65072 Call Toll Free: 1 (800) 325-7303 or (573) 392-7684 Price subject to change without notice. 2/01/09 FAX:(573) 392-1757; E-mail: info@dispensamatic.com Web: http://www.bottle-labeler.com 32 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com STOP Wasting Time Labeling by Hand! Summer Fancy Food Show Booth 4401

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