Specialty Food Magazine

JUL-AUG 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/68592

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Page 9 of 207

cookies around the world 92 JULY/AUGUST 2012 CONTENTS features VOL. 42, NO. 5 26 Interactive Digital Marketing Goes Gourmet Social and mobile marketing can involve a bevy of opportunities. Learn how four food companies used Groupon, Foursquare and other tools to boost business. 42 cheese focus Dutch Treats Te ubiquity of one type of Gouda in the U.S. has belied the exquisite variety that can be found among cheeses from the Netherlands. 50 candy counter Ten Years of Fair Trade Chocolate Some companies swear by fair-trade branding while others believe it's time to move beyond it. 65 the educated retailers' guide Making Better Use of Time Ari Weinzweig shares ten practical tips for getting the most out of your hours at work and in life. DIGITAL MARKETING OPPORTUNITIES 26 74 product roundup Turning Over a New Leaf A crop of new products has sprung up to meet the blossoming demand for new and exotic teas. 81 natural selections Replenishing Our Food Deserts Here are five ways grocers, community activists and others are bringing nourishment to those who need it. 86 profile Arrowine & Cheese Tis neighborhood shop in Arlington, Va., has earned a strong reputation by offering a meticulously curated selection of artisanal cheeses and unexpected varietals. Arrowine & Cheese 86 132 D.C. Bakeries 92 foods in focus Transcontinental Cookies Whether you're looking for traditional shortbread from Scotland or alfajores from South America, the market for international sweets continues to grow. 101 research spotlight Ethnic Foods: Flying High Tis category is thriving in the United States, and growth is expected to continue—with some interesting trends to note. 105 product roundup Going Nuts with Flavor Nut producers are having fun with seasonings both savory and sweet, experimenting with herbs, heat and candy coatings. 110 prepared food focus Cookie Love A world of recipes exists beyond chocolate-chip and oatmeal varieties that will help capture sales from dessert-loving customers. Cowgirl Creamery 135

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