Issue link: https://www.e-digitaleditions.com/i/695589
42 SMOKESHOP June 2016 UPDATE >>> CHEW, SNUS & E-SMOKES Smokeless Encore Vaping Liquid, Latest Naturally Extracted Tobacco Blend from Black Note Black Note has released Encore, the latest in its range of vaping liquids incorporating naturally extracted tobacco (NET), and its first showcasing Ajami Tombac indigenous to Iran. A crossbreed of Virginia and wild tobacco varieties, Ajami Tombaco is grown in the high altitude oriental climate of the Isfahan region, producing leaves that are rich in oils, resins, and flavor. Isfahan Ajami Tombac leaves are sun-cured, naturally moistened by cool weather, manually ironed leaf-by-leaf, and cured in packs, producing a strong, subtly sweet, and dense flavor. While tombac is normally high in nicotine, Black Note's extraction process yields a highly aromatic vaping liquid without the excessive nicotine kick. An entirely nicotine-free blend is also available. "Encore mesmerizes the senses with a uniquely robust yet slightly sweet, honey-like flavor distinctive to the Ajami Tombac grown in Isfahan," states Black Note. "The oriental environment gives rise to a complex, aromatic experience generated by the release of a rich bouquet of resins and ethereal oils. Ajami has been a delight of taste and aroma for centuries—one you'll want to savor again and again. Encore is offered in 30ml dropper-top glass bottles, suggested retail $29. It is the tenth blend in Black Note's lineup of small batch, naturally extracted tobacco vaping liquids. Black Note, Inc., Irvine, Calif., Email: vendors@blacknote.com, Web: blacknote.com. Longhorn Moist Snuff Gets Visual Upgrade Swedish Match has rolled out a new visual identity for one of its most recognizable brands, Longhorn Moist Snuff, a leader in the value price smokeless tobacco category. The new look is designed to strengthen brand messaging, enhance shelf prominence, and establish consistency across various distribution channels. "The redesign of the Longhorn packaging still features the recognizable and distinctive iconic four-color bull, however, the branding change introduces a modernized logotype while utilizing specialty varnishes and metallic inks to increase visibility at retail," explained Tracy Vernon, associate brand manager for moist snuff. "We've kept the elements that our consumers loved about Longhorn and simply updated the look." The new branding includes gold and silver lids designed to elevate and differentiate the loose snuff and pouch products. The pouch cans will also feature a unique compartment "Stow and Throw" lid that allows consumers to store their used pouches and toss them later. The branding change highlights Longhorn's heritage and quality, and elevates its visibility and presence on the shelf. The new look will be supplemented with direct mailers, e-mail blasts, a revamped Longhorn website, and trade advertising. Longhorn Moist Snuff is available in approximately 90,000 retail stores nationwide. Swedish Match U.S. Division, Richmond, Va., Tel: (804) 787-5100, Fax: (804) 225- 7000, Email: info@smna.com, Web: www.longhornsnuff.com. Vaporlakes New 12-Bottle Pre-pack Displays Drive Customer Trial Vaporlakes, Inc. has launched a new 12-bottle pre-packed e-liquid sampler display for vape shops, smoke shops, and convenience stores. The displays are being offered at special promotion savings up to $48 per unit through September 1, and offer retailers a choice of three different sets displaying Vaporlakes premium brands spanning a range of VG/ PG blends, making it easy for retailers to offer new tastes and styles to their customers. The variety pack display features four 1 oz. bottles of Specimenz and PopBot brands, and four 1.35 oz. top-selling flavors of Bathtub Brew, all at 3 mg nicotine levels. Individual brand display versions offer the top four brand flavors at a choice of three different nicotine levels. A small footprint of less than 1/3 sq. ft. means the displays can fit almost anywhere and still provide high visibility for impulse purchase. All Vaporlakes flavor extracts are selected for purity, food grade, and solubility. Vaporlakes, Inc., Lewisville, Texas, Toll-free: (800) 787-3315, Email: Wholesale@vaporlakes.com, Web: www.vaporlakes.com.