Retail Observer

RETAILOBSERVER.COM JULY 2016 4 Eliana Barriga eliana@retailobserver.com Until next time, JULY 2016, VOLUME 27, ISSUE 7 CELEBRATING OUR 27 TH YEAR AS THE RETAIL OBSERVER PUBLISHER/MANAGING EDITOR E LIANA BARRIGA DIRECTOR OF SALES AND MARKETING MOE LASTFOGEL ART DIRECTOR TERRY PRICE CONTRIBUTING WRITERS SCOTT BROWN RANDY CARNEY FRANK CLARK JOE HIGGINS MISSY HODGES JIM SENDRAK JOHN TSCHOHL E LLY VALAS LIBBY WAGNER JOHN WHITE DEADLINE FOR SEPT. 2016 ISSUE: AUGUST 1, 2016 THE RETAIL OBSERVER 2764 N. Green Valley Pkwy, Suite 508 Henderson, NV 89014-2121 800.393.0509 • 702.208.9500 Fax 702.570.5664 production@retailobserver.com info@retailobserver.com www.retailobserver.com To receive a copy of The Retail Observer online, or to unsubscribe, please go to www.retailobserver.com/subscribe The Retail Observer website is hosted by Market Digitally Printed on Recycled Paper THE RETAIL L ately I've heard myself saying, "I just don't have the time to focus on that right now," a little too often. And it is usually in response to some- thing in my business that desperately needs my attention, like hiring a new administrative assistant or starting that new digital marketing project. Most people think that running your own business means endless free- time to do "fun things" in life like play golf or go to the spa. In all honesty, I would have to admit that this was one of the main reasons why I started my previous business as an interior designer. And yes, I do enjoy flexibility in my schedule that I wouldn't trade in for the world. However, even with the choice of "how" I spend my time, it seems I choose to use it to work longer hours versus taking an afternoon off. Is it really because "I just don't have the time?" A new administrative assistant would easily free up 10-20 hours of work each week which would allow me to start that new digital marketing project that would help expand our reach and grow the business. So, it seems quite mad that I wouldn't find the time to hire an administrative assistant, right? How many of you find yourself stuck even though you want to grow, take things to the next level so you are running a more competitive, more lucrative business? But you find that there just isn't enough time in the day to take the steps required to move forward. A colleague of mine once asked her mentor, "When do you know that your business is ready to hire more employees or outsource work to a consultant or agency?" The mentor simply responded, "When that business is ready to grow." Are you ready to grow? If so, you must make the time to "let go" of some of the day to day tasks and hire and train a support team. I can assure you, if you continue doing all of the work yourself, you will not grow. So, the next time you find yourself saying, "I just don't have the time," STOP and think again. Because what you are really saying is, "I am just not ready to grow." ARE YOU READY TO GROW? Elle's View As I See It

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