Retail Observer

INSPIRE COOKS WITH MORE SPACE AND FLEXIBILITY TO MOTIVATE PURCHASE To passionate cooks, appliances are indispensible sous chefs. Even a refrigerator stands at the ready to respond to a cook's whims and needs. This is especially true of the new KitchenAid ® 72" French Door Counter-Depth refrigerator. The insights below helped shape its development, and will allow you to guide your customer toward the perfect refrigerator for their unique cooking style. INSIGHTS Use these insights to get a better understanding of what creative cooks want. They Love To Keep Their Options Open Passionate cooks like to make more, and that means they buy more and store more. They need flexible storage solutions for their culinary exploits. They Live For New Flavors Made With Fresh Ingredients Fresh ingredients speak to creative cooks. In fact, they will go out of their way to find the freshest produce, herbs and spices. When inspiration strikes, they want these items at the ready. Adventure Begins When The Interior Light Turns On The moment the refrigerator door opens, creativity is triggered. It's about more than making recipes; it's about transforming them into their own. And creative cooks want to be able to see as many options as possible. Available in Stainless Steel, PrintShield™ Finish Stainless Steel and Black Stainless "With this counter-depth refrigerator, KitchenAid created a unique combination of unsurpassed capacity and uncompromising features specifically with passionate cooks in mind." —Amy Crooks KitchenAid ® Brand Manager *Among leading premium 3-door counter-depth French door bottom mount brands. **Compared to typical herb packaging; based on testing of basil and mint in 50 grams of water. CUSTOMER Q&A Q. Do you ever run out of room or find you can't easily use the space you have? A. This is the largest capacity of any premium brand counter-depth refrigerator.* Along with size, it offers flexibility with features like a slide-away shelf, under-shelf prep zone, and a full-extension tray to offer you flexibility to make the most of its abundant space. Q. Do you shop for produce only once a week? A. KitchenAid ® FreshSeal ™ Crispers maintain optimal humidity levels to help preserve produce so it's always at peak freshness when you're ready to cook. Q. Do you sometimes forget items in the fridge because they are out of sight and out of mind? A. KitchenAid created brightly lit drawers that open fully so you can always see and easily access all your items. Q. Do you like to cook with fresh herbs? A. The FreshSeal ™ Herb Storage is a dedicated container that locks in freshness by maintaining higher humidity levels to keep your favorite herbs 35% fresher.** It fits tall plants like parsley, cilantro and rosemary as well as oregano, thyme, and mint. Q. Do you love to entertain? A. The Full-Extension Pull Out Tray is ideal for serving large platters of hors d'oeuvres straight from the refrigerator. The tray has a premium wood finish and is even moisture and stain resistant for easy cleaning.

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