Issue link: https://www.e-digitaleditions.com/i/72038
contents July/August 2012 • Volume Xi, issue 4 Features 18 27 28 36 42 28 54 Departments 6 FROM THE EDITORS 8 CALENDAR 10 HEADLINES Cover photo Tim Flach/Getty Images 48 RESEARCH 54 TECHNOLOGY 58 YOUR TURN 60 BOOKSHELF 62 CLASSIFIEDS 64 IDEA EXCHANGE BizEd July/August 2012 1 EXECUTIVE DECISIONS Corporations are demanding shorter, faster, and more customized executive education courses that arm students with work-ready solutions. EYE ON THE MIDDLE MARKET GE Capital partners with The Ohio State University for education and research. CORPORATIONS ON CAMPUS The University of Delaware and Syracuse University are working with JPMorgan Chase on a new kind of collaboration that embeds the corporation in campus life. CYBERSECURITY IS MISSION CRITICAL Information security expert William Perry of Western Carolina University emphasizes the importance of preparing future business leaders to recognize real cyberthreats. CUTTING THROUGH THE CLUTTER Three schools design memorable campaigns for drawing attention to their programs.