Ten years ago, the millennial generation was coming of age as an
influential consumer group. In the cover story of the January/February
2006 issue of Specialty Food Magazine, we discussed how twenty-
somethings were the most food-savvy generation yet, and poised to
be the largest consumer superpower since the baby boomers. Today,
millennials represent the core specialty food consumer and their food
habits and shopping preferences are
changing the industry. Turn to our
annual research, "Today's Specialty
Food Consumer Report," opposite
p. 68, to read more.
84 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
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