Winter Fancy Food Show Booth 1186
Denise Shoukas is contributing editor to Specialty Food Magazine.
FOOD INCUBATORS GROW
At the Summer Fancy Food Show in New
York City, Incubator Alley—an aisle of
exhibitors who use food incubators to cre-
ate their new specialty food products—had
a steady stream of visitors. It reflects the
popularity of using incubators, and a new
way that successful specialty food compa-
nies are giving back. In October 2016,
Chobani will open a new incubator that
supports food startups that want to posi-
tively impact the world, while the founder
of Krave Jerky has established Sonoma
Brands, where he will launch new products
and also support early-stage companies.
Both offer financial assistance to startups.
On the Rocks
AC/DC still draws massive crowds
at concerts, but it's the band's
launch into the beverage market
that makes news. Thunderstruck
Tequila, a collaboration between
AC/DC's licensing and merchan-
dising companies Perryscope
Productions and Epic Rights, and
Fabrica de Tequilas Finos, joins
Rock or Bust beer, Hells Bells and
Back in Black wine, a bourbon
and RTD cola. Available in Silver,
Reposado, and Añejo varieties,
these three tequilas are made
from organically produced 100 per-
cent Blue Weber agave at Fabrica's
distillery in Tequila, Mexico.
FALL 2016 17
