Sample California's finest.
California—especially the Bay Area—
is renowned for food innovation.
Taste for yourself with products
from 370 California exhibitors.
very year, a select number of new products transform the specialty food industry.
With thousands of the very latest foods and beverages to explore, you can be among
the first to discover the game changers, trendsetters, and tastemakers.
Incubator Alley
They're the West Coast's rising specialty food stars,
they're just starting out, and they await your discovery.
New Brands on the Shelf Pavilion
Join the Specialty Food Association's Member
Candidates as they showcase dozens of niche
and artisan specialties.
What's New, What's Hot! Showcase
There are a whole lot of products on the show floor.
Jump start your search with this snapshot of all the
hottest new offerings, with booth information for each.
you
'
ll see it here first.
If it
'
s new,
Nourish your mind.
Get access to all of WFFS17's powerful seminars when you
register for a Premium Pass. You'll head home stuffed
with ideas and inspiration delivered by some
of the industry's most visionary
leaders.
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