CleverRoot

CleverRoot_Winter_2017

Issue link: https://www.e-digitaleditions.com/i/760410

Contents of this Issue

Navigation

Page 78 of 92

7 8 | t h e c l e v e r r o o t WHEN NAPA VALLEY ENTREPRENEURS Anne Siegel and Nicole Hughes launched their online retail business Olive and Poppy two years ago, they didn't imagine they would capture the atten- tion of home entertaining mogul Martha Stewart. The pair was invited to participate in this year's American Made NY Summit at the Martha Stewart headquarters in New York, alongside influenc- ers and industry leaders, where they showcased their stylish designs inspired by wine country. "Not only was it an honor to be recognized by Martha Stewart, an icon in the lifestyle arena, but also it was a moment of panic because you don't show up to the Martha Stewart headquarters without an on-point merchandise display," Siegel said. Further evidence of the brand's growing popularity: famous fans like Food Network chef Geoffrey Zakarian and Drew Barrymore. But, for Siegel, the ultimate measure of success has been the brand's ability to connect customers to their per- WINE STYLE Wearable Terroir Wine barrel napkin rings with hand block–printed napkin set ($48) make the perfect holiday hostess gift. FROM CUFFLINK TO TABLECLOTH, WINE COUNTRY- INSPIRED RETAILER OLIVE AND POPPY PUTS THE "ACE" IN PLACE by Becky Tsadik Anne Siegel and Nicole Hughes, Co-owners/Designers, Olive and Poppy.

Articles in this issue

Archives of this issue

view archives of CleverRoot - CleverRoot_Winter_2017