RETAILOBSERVER.COM JANUARY 2017
32
TRUE REFRIGERATION DEBUTS
ALL-NEW CUSTOM FINISHES AND
HARDWARE OPTIONS
Offering interior designers and their clientele the ultimate custom-
ization in luxury refrigeration products, True
®
—the leading refrigeration
and freezer choice of top chefs, hotels, beverage providers and
discriminating homeowners for more than 70 years—introduces all-
new custom color finishes and hardware options for its full-size
refrigerators and new column refrigeration units. These customization
options open up an entirely new design palette allowing for interior
designers and homeowners to create a completely unique True
product suitable for their spaces.
"We've talked to the design community and found that they want
customization options in appliances without giving up quality or
performance," said True Director of Sales and Marketing Steve
Proctor. "Our new custom finishes and hardware options provide
designers with the luxurious colors and textures they desire but with
the performance they've come to expect from True."
With three different custom finish colors and three new hardware
options, True now offers nine unique color combinations that allow
designers to bring a level of sophisticated elegance previously
unattainable in refrigeration. The new custom finishes include Antique
White, Matte Black and Gloss Black and the timeless hardware
options include copper, brass and chrome.
According to Vanessa DeLeon, Interior Designer and Owner of
Vanessa DeLeon Associates, color combinations are vital to great
design. "True's blend of copper and black makes a stunning statement
in the kitchen," describes DeLeon. "This color combination reminds
me of a cool copper mug and a little black dress."
With the launch of the new custom finishes, True has an interactive
"Build Your True" tool on its website to help customers visualize their
finish and hardware combination in a beautiful kitchen setting. Once
the user selects a color combination, they can easily download and
share their inspiration with clients and through social media platforms.
The new finishes and hardware options are available immediately. For
more information about True Refrigeration and its products, please
visit www.true-residential.com.
PANTONE 2017 COLOR OF THE YEAR
Elmira Stove Works, a leading manufacturer of premium,
vintage-styled kitchen appliances, announces the availability of
retro-inspired products from the Northstar line in Pantone's 2017
Color of the Year: Greenery.
The Northstar collection offers a complete line of customizable
1950s inspired appliances including microwaves, dishwasher
panels, and hoods. With chrome trim, a set of bright colors and
smooth lines the Northstar line instantly creates a retro trans-
formation offering a quick and easy remodeling option.
To learn more about
Elmira Stove Works and
its products, please visit
www.elmirastoveworks.com.
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