Carmel Magazine

Winter 2017

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Velvet Ivy's Designer s Make Comfor table Custom Clothes B Y B R E T T W I L B U R I n a cour tyard in downtown Carmel, Velvet Ivy offers a line of women's skir ts, dresses, tops, pants, sweaters, vests and scarves that are fluid, comfor table and elegant. "I hit 50 and nothing fit," says owner Dana Ashley. "I can't go to Forever 21 and I'm not ready to go to polyester. I want classic but funky pieces." With the help of designer Loes Hinse, who owns the eponymous shop across the court- yard, Ashley conceived of clothing that would flatter women's bodies without constricting them. "She has the ideas, and I see if it can be made or not," says Hinse. "I can see what makes the body look the best." Although prices are reasonable, each piece is custom ordered so that it will best flatter a par ticular client. The eclectic boutique is outfitted with weathered branches from Hinse's proper ty and old toolboxes, glassware and cow skulls from Ashley's grandfather's ranch. Candles, frames, bowls, jewelr y, purses, pillows and other items are ar tfully arranged in the cozy space. "I have a passion to help people feel beauti- ful," Ashley says. "I get the chills when someone comes out of the dressing room just beaming." Velvet Ivy is located in San Carlos Square btwn. 5th and 6th in downtown Carmel. For more information, please go to or call 831/601-3784. SHORTCUTS BUSINESS Loes Hinse collaborates with Velvet Ivy owner Dana Ashley on fluid, comfortable designs that flatter women. The boutique also carries candles, jewelry, and more. 70 C A R M E L M A G A Z I N E • W I N T E R 2 0 1 7 Photo: Kelli Uldall

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