Retail Observer

May 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2017 14 I n a world driven by mobile technology and multitasking, everyone from marketers to managers to teachers knows the trials and aggravations of getting anyone to pay attention. According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter than a goldfish's: eight seconds. Consultant and popular speaker, Paul Hellman works with leaders at global companies on how to excel in high-stakes communications when no one has time to pay attention. (Truth: people pretend to listen every day.) In YOU'VE GOT 8 SECONDS: Communication Secrets for a Distracted World, Paul shares his insights, formulas, and tricks for overcoming the universal challenge of getting heard, getting remembered, and getting results. "Sometimes all you get is a moment," Paul stresses, "and these moments count." He makes seizing those moments a snap – with just three key strategies, based on his 25-plus years of experience, supported by 100 fast, fun, actionable tactics. A bonus for skimmers who like to skip around: each tactic is self-contained and topped with a headline, so that readers can quickly grasp the point and jump into applying it. In a nutshell, YOU'VE GOT 8 SECONDS shows how to capture attention with: • FOCUS – Say less with more meaning, give tough feedback without getting pushback, and craft critical messages with the author's Fast- focus™ methodology. • VARIETY – Stand out as slightly different, tell short riveting stories, shift gears from announce to discuss, and engage others with smart questions. • PRESENCE – Boost your image (looks, voice, and online), rev up your drive, and temper your temperament (especially how you behave under stress). B O O K R E V I E W YOU'VE GOT 8 SECONDS: Communication Secrets for a Distracted World Author: Paul Hellman has worked with thousands of business leaders at organizations including Aetna, Boeing, Kaiser Permanente, New Balance, and NASA. His columns and advice have appeared in The New York Times, The Wall Street Journal, The Washington Post,, The Boston Globe's online Job Doc column, and on public radio's Marketplace and CNN's Business Unusual. He lives in Boston. Publisher: Amacom RO

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