RETAILOBSERVER.COM JUNE 2017
4
Eliana Barriga
eliana@retailobserver.com
So get playful and have some fun!
JUNE 2017, VOLUME 28, ISSUE 6
CELEBRATING OUR 28
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
MIKE ALLEN
PAUL MAC DONALD
JIM SENDRAK
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
RALPH E. WOLFF
DOUG WREDE
DEADLINE FOR AUGUST 2017 ISSUE:
JULY 1, 2017
THE RETAIL OBSERVER
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THE RETAIL
I
t's summertime, and time to nail down those last minute summer plans.
Travel, concerts, sailing lessons, family gatherings, some BBQ and pool time.
Maybe this is the year for you to take that vacation of a lifetime you have
been dreaming about–relaxing, unwinding and having a little fun! What are
you going to do to take care of YOU? Remember, it's all about the journey–
more than the destination, as they say. Are you on your journey or standing on
the sidelines watching the game of life? Are you living your life to the fullest?
Are you nurturing your heart by spending time with the ones that mean the
most to you? I invite you again, to stop and think a little bit more about your
personal priorities.
Check out the vacation habits of the Europeans! Many take a month off in
the summer together as a family and travel to the coast to enjoy the fresh sea
air and downtime to recharge and refresh–taking time to walk on the beach,
soak in mineral springs, and enjoy the pampering menus at the many spas to
rejuvenate their body, mind and soul. In doing so, our perspectives change,
our energy strengthens, and our bodies take the needed rest to continue on
our journey of life. Only when we take care of ourselves can we nurture our
families as well as our businesses. We return with clarity and a renewed
vision.
So, summer is for fun! Swimming, sun, sports and travel, food and family–
you get the picture. So bring it to your store. We all want to feel good and have
fun along the way. Remember, your clients and customers can be just as
stressed as you are. What if you could make it feel like a mini-vacation when
they come to your store? You could theme your weekends, play some carnival
games with little giveaways. People like to win something! Enter them into a
monthly drawing for a really cool prize like dinner for 2 at a local restaurant, a
weekend getaway, tickets to a sporting event or even a cruise. Feel good,
word of mouth advertising doesn't get much better than that!
SUMMER DAYS
ARE HERE AGAIN
Elle's View As I See It
