RETAILOBSERVER.COM AUGUST 2017
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Be Special and Happy Retailing,
L
et's face facts: consumers want something special. Sure, they'll
come to you for a replacement dishwasher or washing machine
when it breaks, but when they are shopping for an upgrade, they want it
to be special. Whether it's a range, refrigerator, or hood, they want the
best their money can buy. This you already know, and with the right
product mix and services, you can make all your clients feel special when
they come to your store.
But what else will make you special to them? What you are selling
today that will be there tomorrow for you to sell? Appliances, furniture,
and electronics are three of the consumables that are sold online, yet
consumers still want to see and touch before they purchase. Brick and
mortar retailers in the independent channel are the most viable option for
consumers to get the best buying experience. That's you!
Tomorrow brings a different shopper — a more tech savvy, more
educated consumer who definitely wants that special product that they
have researched on the world wide web. Your competition (Big Box
stores) are now giving away delivery and install to try to get an advantage,
since they can't compete with the kind of service an independent can
give. You have to give them better. Better service, better options, and
knowledge equal to (or better) than their own.
This month is Buy Fair month, and as an independent retailer you need
to be at your group's event. If you don't belong to a group, it's time to join.
The programs, education, and knowledge you can gain from one are
priceless. New opportunities in products, services, and partnerships will
assist in giving you that special edge not seen at the competition. You
owe it to yourself, your company and most of all your clients. I hope I see
you there.
ARE YOU SPECIAL
ENOUGH?
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