RETAILOBSERVER.COM AUGUST 2017
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ince 2010, MEGA Group USA has offered retail
members special consumer financing through a program
with Synchrony Financial. In June, Mallory Parker, EVP of
business services with MEGA Group, announced a revised
program with Synchrony to help retailers succeed in their
markets.
"MEGA has realigned our partnership with Synchrony and as
a result have decidedly improved our program," Parker stated.
"Most rates have been reduced starting June 1st, and lower
rates on key plans will be offered over longer periods of time
beginning in July."
Consumer finance is a major driver of group membership and
retailers enjoy not only reduced rates each month, but also
flexibility for first, second, and third look credit options using
MEGA Finance Exchange. The system allows retailers to quickly
provide customers with finance options based on their credit in
one easy step. These in-store kiosks can be leased and placed
strategically around the showroom, offering customers a
discrete, streamlined application process.
The combination of new program rates and seamless
application process further solidifies the MEGA Finance
Exchange as the leader in the retail category.
THE PLAY TO GRAB SHARE FROM HHGREGG AND SEARS
It's the topic on everyone's mind in our industry: how can inde-
pendent retailers grab the share that comes with the downturn
of Sears and hhgregg? Much of it centers on grabbing the
spotlight and being where customers are.
• In March, Rick Bellows president of MEGA Group shared
with retailers at the Spring Convention in New Orleans that
now was the time to act. To help its members activate on this
idea, MEGA offered both traditional and digital advertising
opportunities to help grab share.
• A digital campaign was executed in May to position MEGA
retailers within close proximity of a closing hhgregg location
as the choice for all appliance needs. The campaign ran for
30 days across search and social media, racking up over
386,000 impressions, but most importantly generating over a
thousand web conversions and calls to the store. This short-
term, competitive positioning campaign was strategized and
executed by MEGA Marketing and its digital advertising
partner Netsertive.
• In July, a print circular featuring multiple vendors was
distributed through Valassis' network to one million
households. These households were targeted based on a
specific customer profile. The merchandising team at MEGA
helped produce a turn-key piece for the group's retailers to
personalize, and distribute in their communities.
These examples offer a glimpse of how MEGA helps
retailers create effective advertising that is easily executed and
cost-effective.
B U Y I N G G R O U P N E W S
RO
MEGA ANNOUNCES
REVAMPED CONSUMER
FINANCE PROGRAM
