keeping them, is that from the point of en-
try, the gateman, the people on the desk, car
park people, everyone around the course is
welcoming. You can't do that enough. If you
smile at people, they smile back."
Good old-fashioned Yorkshire hospitality
is one thing, but for any major racecourse to
survive and thrive in the ultra-competitive
sphere of international racing, there has to
EHVRPHVHULRXVƬQDQFLDOLQFHQWLYHEHKLQG
the prestige. This York has continued to ad-
dress, with a 50% increase in prize-money
IRUWKH(ERU)HVWLYDORYHUWKHODVWƬYH\HDUV
meaning that this year's meeting is worth a
record £4.3 million. The 2017 Juddmonte In-
WHUQDWLRQDOZLOOEHFRPHWKHƬUVW~PLOOLRQ
race ever to be staged at the track which
also hosts the richest nursery, maiden and
apprentice races in the country and where
no race during the Ebor Festival is worth less
than £70,000. These sums may not seem out
of this world compared to prize-money on of-
