This proven program was designed to increase motivation, productivity and
engagement of field sales and service professionals. Research shows that focusing
on these three areas is critical to reaching field productivity goals. The promotional
products chosen for this program were selected to motivate and enable employees
to be more efficient throughout the work day.
Promotional products remain less expensive per impression than most other forms of
advertising. The investment in ad specialties is modest, more targeted and
allows for much greater levels of interaction with consumers than other forms
of advertising.
This illustrates the power of promotional products:
• 83% of respondents like receiving a promotional product with an advertising message
• 88% recalled the advertiser
• 82% own 1 to 10 promotional products
• 53% use promotional products once a week or more
Promotional products can play a key part in your comprehensive employee productivity
program with a core focus on the following:
• Improving motivation and productivity through engagement
• Increasing sales revenue
Stats provided by Promotional Products Association International
THE POWER OF PROFORMA
TO INCREASE PRODUCTIVITY
Field
Sales
&
Service
Professionals
