Retail Observer

September 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 66 of 67

THANKS IN LARGE PART TO YOUR SUPPORT, LAST YEAR'S PROGRAM WAS AN INCREDIBLE SUCCESS! Together, we donated $10,000 to Susan G. Komen ® to help support research and community health and education programs. We're delighted to announce that we'll be running the program again this year. Consumers will be invited to bake cupcakes and share original photos and videos on Twitter or Instagram with both #10000cupcakes and #donate. Each share triggers a $1 donation to Susan G. Komen, up to $10,000.* KitchenAid will support the program across social channels and via other awareness drivers. We'll also offer even more tools retailers can leverage for the program this year, providing turn-key creative assets you can download and either print or use online: IN-STORE SIGNAGE like posters, table tents, brochures. DIGITAL MARKETING TOOLS like banner ads in a variety of sizes and email templates. SOCIAL MEDIA CONTENT you can use on your feeds for Facebook, Twitter, Instagram and Pinterest. Plus, we'll offer LOTS OF IDEAS for ways you can create custom events or expand the program. TO PARTICIPATE IN THE PROGRAM THIS YEAR: • Order in-store and promotional materials via the Whirlpool Trade Fulfillment site • Download marketing assets by linking to the Marketing Playbook website via Webworld or The Hub, or sign in direct at Cook for the Cure ® gives people with a passion for cooking a way to support a meaningful cause. The program raises funds and awareness for the fi ght against breast cancer. Since 2001, KitchenAid has proudly donated over $10.7 million to Susan G. Komen through its Cook for the Cure ® program including Pass the Plate, pink products, celebrity chef auctions and fundraisers hosted by supporters like you. *From 10/1/17 to 10/31/17, KitchenAid will donate to Susan G. Komen $1 for every cupcake image or video shared on Twitter or Instagram with the hashtags #10000cupcakes and #donate (must be used collectively), up to a maximum donation of $10,000.00.** In addition, in 2017, KitchenAid will donate $250,000.00 or more to Susan G. Komen ® through the Cook for the Cure ® program to support the fi ght against breast cancer. Product sales will not affect this donation. **Limit 1 image or video share per person/handle, per day (i.e., the period beginning at 12:00 a.m. ET and ending at 11:59:59 p.m. ET each day of the Promotion Period). Original images and videos only. Valid in the 50 U.S. and D.C. Must be 18+. Void where prohibited. This program is in no way sponsored, endorsed or administered by or associated with Instagram or Twitter. Subject to additional terms and conditions at, including authorization for KitchenAid to use images for this promotion. ®/™ ©2017 KitchenAid. All rights reserved. The design of the stand mixer is a trademark in the U.S. and elsewhere. Cook for the Cure ® is a registered trademark of Susan G. Komen ® . Susan G. Komen ® and the Running Ribbon are trademarks of Susan G. Komen.

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