RETAILOBSERVER.COM SEPTEMBER 2017
4
Eliana Barriga
eliana@retailobserver.com
Here's to your expertise-
W
ell, the lazy days of summer are winding down, and it seems like
life is cranking up again. It seems that once Labor Day hits—
boom—next thing you know, the holidays are upon us. And as Murphy's
Law would have it, these busy times seem to be when life's little
emergencies seem to pop up! Managing what life throws at us and still
keeping up with our businesses takes some talent, organization, and
sometimes, even the costly outside contractor.
There are times when there's just so much on our plates that hiring
outside help becomes a necessity. Now, I am definitely a do-it-yourself
kinda girl whenever I possibly can, but there are times when there are not
enough hours in the day to take care of it all. For example, in the middle of
this month's crunch time in publishing The Retail Observer, the main
sewer line in my house collapsed, requiring me rip out the flooring and
jackhammer a 1 ft. x 2 ft. trench in the concrete slab from one end of the
house to the other, taking with it the kitchen and 2 bathrooms. The timing
couldn't have been worse. While working on the repair as best I could, it
just made more sense to hire workers so that I could continue to deal with
the most important issue at hand — the magazine.
While many people are hesitant to hire outside help in the effort to save
money, there are times when hiring an outside contractor or business
consultant become the best financial decision. Having someone take
care of the items that draw your focus away from your business frees you
up to concentrate on the crucial areas of your business that bring in the
money, grow the company, and ensure repeat customers. Your time is
well spent in your business — after all, its success is largely dependent on
the values, style and climate you established when you originally opened
your doors, and you are the expert.
WHEN IT RAINS,
IT POURS
Managing the occasional deluge
Elle's View As I See It
SEPTEMBER 2017, VOLUME 28, ISSUE 9
CELEBRATING OUR 28
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
RANDY CARNEY
CORINNE CARUSO
CHAD FISCHER
KNIKKI GRANTHAM
JOE HIGGINS
PATRICK MALONEY
ROB POSTHAUER
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
DAVE WORKMAN
DEADLINE FOR NOV. 2017 ISSUE:
OCTOBER 1, 2017
THE RETAIL OBSERVER
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