Heiko runs the family furniture store on the out-
skirts of Baden-Baden. It's a solidly middle-market
affair. His idea of a marketing wheeze is to offer a
free sack of potatoes with every kitchen table sold,
which tells you at least as much about the people
who shop on the outskirts of Baden-Baden as it does
about Heiko.
Heiko has already featured in a starring role in a
horseracing fairy tale: he's the man who, in May
2010, bought a two-year-old filly for €9,000 and, the
following year, won the Prix de l'Arc de Triomphe –
by five lengths in a new record time. Danedream: she
started at 20-1 and the story goes that Heiko made
almost as much from the bookmakers as he did from
selling half of his filly to Teruya Yoshida or from his
share of the eye-widening prize fund. After the race,
myth has it, Helmut and Heiko popped the trunk on
their ten-year-old Mercedes, tipped in many, many
thousands in bundled euros, threw in the Arc tro-
